Tired of relying on word-of-mouth, tired social posts, and a website that doesn’t convert?
Most builders have: A good-looking website… that nobody finds. Home Designs… but no persuasive messaging. Social media posts… but no qualified enquiries. If this sounds familiar, you’re not alone. But the real problem isn’t your website, your brand, or even your website traffic. It’s the missing strategy behind your content. What if your website worked like your best salesperson, guiding the right leads toward enquiry, day or night? This course shows you how to: 1. Attract serious buyers who already have land, a good budget and are actively looking for a builder. 2. Build trust with clear, helpful content that answers real client questions. 3. Rank higher in Google for high-intent search terms (like “custom home builder [your city]”). 4. Use your designs, process, and past builds to generate consistent leads... without “selling.” This Course Was Built for Builders No fluff. No theory. No marketing buzzwords. This isn’t a generic marketing course pulled from ecommerce, real estate or some other industry. It’s designed specifically for: * Custom home builders * Volume or mid-range project builders * Niche and luxury residential builders * Marketing teams working in the building industry.
Curriculum
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1
Introduction
- Welcome & Program Overview Free preview
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(Included in full purchase)
Content Marketing In Action
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(Included in full purchase)
Content Marketing Myths That Are Costing Builders Time and Money
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(Included in full purchase)
Myth #1: People don't read a lot of text
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(Included in full purchase)
Myth #2: Branding is the most important thing
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(Included in full purchase)
Myth #3: You need to post on social media regularly
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(Included in full purchase)
Myth #4: You need a lot of home designs
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(Included in full purchase)
Myth #5: A beautiful website is all you need.
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2
Content Marketing - Content Creation
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(Included in full purchase)
Your Clients Journey
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Awareness Phase
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Consideration Phase
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Decision Phase
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Beyond The Sale Phase
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Content Marketing
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Understanding Content Types: Evergreen vs. Temporary
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(Included in full purchase)
Platform Purpose: Website vs. Social Media
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Core Content
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Pillar Content
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Persuasive Content
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Integrating CTA's & Internal Links
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Design Portfolio Content
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(Included in full purchase)
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3
Extras
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(Included in full purchase)
Content Creation using AI
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(Included in full purchase)
Don’t let your best prospects scroll past your site and call your competitor. Your website should work harder. Your content should convert better. Let’s make that happen.
Seal the deal with a bit more content that supports the main call to action.
$330.00